our little bear with a big heart. you'll find Choumi hiding in little places throughout everything we make.
Choumi is small, soft, and quietly certain that today is going to be lovely.
she wears the same pale pink bow every day, keeps a cherry in one paw more often than not, and believes very seriously in little things — a good morning, a favourite shirt, a note left where someone will find it. she is not loud about any of this. she simply turns up, tucked into a hem, printed on a tag, sitting at the bottom of a page, and hopes you noticed.
the Choumi plush — the same bow, the same face, roughly the size of a folded sweater. joining a first drop, in a small run.
new drops, little surprises & things we think you'll love.
you're one of us now