CHOUMI makes soft, feminine pieces for girls who notice the details — and a small bear who notices them too.
[placeholder — Anthony and Operator 707 to write the real origin. Everything below is structure, not story.]
CHOUMI began with a colour, a bow, and a small cream-coloured bear who kept turning up in the sketches. What started as a look became a way of getting dressed: soft, deliberate, and a little bit sweet without asking permission.
every piece is designed to feel like something you already own and love — cut close, washed soft, finished with one small detail you only notice up close.
our little bear with a big heart. she has her own page, and quite a lot of opinions about bows.
meet choumi